www.pentel.com 77 The cornerstone of the Pentel Arts 2.0 approach is the codi cation of Art Systems; categorizing all of our products into unique systems de ned by creative eld and applications. Products can exist in multiple systems, and of course, the systems are meant as a guide and visual short hard, not as a limitation. As our product line grows, we can create new systems to accommodate new customer personae. Each system will have educational materials showing how the products work within the system.
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