A few years ago, Pentel began a journey of reexamination and reassertion of our core brand equities, which we call the “Pillars of Pentel.” These equities reinforce the vision our founder established in 1946 to: 1. Enable self-expression; 2. Benefit society by supporting healthy, sustainable communities; 3. Provide innovative, quality products. Pentel’s history is abundant with numerous global writing instrument breakthroughs and innovations. That said, we strongly believe in continuous improvement and constant waves of innovation to address consumers evolving writing and drawing needs. We’ve endeavored to innovate in each instrument writing catagory to enable our consumers to write without limits and express themselves freely. In these pages you will see a few of the new developments, like our recently expanded ballpoint family of GlideWrite pens featuring a unique 2-in-1 ink formula that provides the smoothness of gel with the control of a ballpoint; plus, newcomer Floatune – our silkysmooth, skip-free Rollerball which will have consumers feel like they are writing on air. In the coming years, you will continue to see new innovations in vital categories that have been overlooked by other manufacturers, but not forgotten by Pentel. A Proven Track Record of Environmental Responsibility and Advocacy. According to the Environmental Protection Agency, 1.6 Billion pens are disposed of annually and 82,000 trees are cut down each year to make wood case pencils. It is well known that Pentel makes quality products designed to last for years, so they can be refilled and reused (vs. ending up in landfills). We’re on a mission to reimagine the writing category and influence a consumer behavior change to treat writing instruments as “reusables” just like reusable shopping bags, water bottles, etc. We’re well positioned to be the leading change agent since we are the top-selling lead, eraser and ink refill brand. Plus over 85% of Pentel products are refillable/reusable, and shoppers that purchase Pentel refills have higher dollar cart values according to NPD research. We Can’t Reimagine the Writing Category Alone We strive for perfection in all aspects of our business and know that the biggest contributor to our success is not our art contests, manufacturing processes or global stewardship efforts; it ’s the people we partner with and the relationships we build. We thank everyone that sells, recommends or uses Pentel products and look forward to a rewarding relationship in a bright, reimagined future. Reimagining the Writing Category – One Segment at a Time
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